Are you maximizing customer loyalty? Are you reaching, connecting with and fully tapping your most important customers? The customers who spend the most on your products or services and who impassion others through blogs, social networks and online communities, or even good old word of mouth? IMPact can help you leverage your brand and gain important customer insights by strengthening the bond with customers through our marketing, customer service and enthusiast programs.

We turn marketing from a cost center into a revenue center! The majority of our programs more than pay for themselves, creating new revenue opportunities for our clients. We also combine online and offline strategies to maximize your “impact” with customers.

We know your “VICs” (Very Important Customers)- the consumer enthusiasts of your products, intellectual properties, people and services. We know how to reach them, how to engage them and how to keep your brand relevant to them. We utilize a variety of tools from fan clubs, collectors clubs and enthusiast programs, special events, blogs, online communities, proprietary content, surveys, focus groups and more to engage your VICs.

We also provide additional services in the areas of marketing, licensing, strategy, content development, customer intelligence and customer service. We can work as a service provider, licensee or joint venture partner, depending on your needs. And finally, we can help you shape and refine your online marketing and customer strategies- from email campaigns to customer service, to utilizing blogs or audiocasts, we can help you navigate this dynamic, rapidly evolving terrain.